Spruce Up Your Retail Display With These Colors
When you have a retail display, you want to catch the eyes of customers and get them excited about your products. However, to get potential customers to make that purchase, you have to get them to see the items you’re displaying first and then feel an emotion. Consumers will often buy based on emotions such as love and fear, and colors can bring those out of people. Here are a few ways that you can use colors to spruce up your retail display.
Blue
Blue can easily be applied to your store fixtures and gives people a calming feeling. It’s used to denote trust and dependability, and blue accents are a great way to make people feel like they are in a relaxed environment. If you sell items that pair well with the ocean or the sky, you can utilize this color in the background of your retail display.
Orange
Store fixtures that use orange in them can come across as cheerful and friendly. Orange is also an excellent color for fall holidays and Halloween retail displays. However, be sure that when you use orange to showcase your products, that you use shades that don’t remind people of construction or caution.
Red
Red is an exciting color that can really give your retail display a boost. While it’s a youthful color, it’s also a passionate color that is can make a bold statement. You can use red to subtly improve your store fixture, or go all out and make it the main focus. This is also an excellent color for the certain holidays, as well as when spring is just starting.
Yellow
If you want to create a warming and optimistic atmosphere for your products in the retail display case, then yellow will be a fantastic option. It also brightens up your store fixtures and adds a spacious element that will help guide your customer’s eyes from one item to the next. If you want to keep your display cheerful, then yellow accents will be the perfect way to get started.
Green
When you want to promote growth and health, you’ll find that green is going to be very effective. For example, if you sell smart-watches that tell people their heartbeat and how many steps they’ve taken, you’ll find that the people buying these will be interested in health aspects such as losing weight and staying fit. They’ll be more inclined to look through cases filled with splashes of greens versus red.
Black and White
Store fixtures will often already have black and white features, and it’s important that you use these to your advantage. White space is a good thing in a retail display because it gives the appearance of cleanliness and balance. It also allows for the other colors to pop and stand out in your case. You can also incorporate black in your display case for shadowing, as well as to showcase items that are mysterious.
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