Let Your Retail Store Fixtures Work For You!
When you own or manage an establishment, you’ve got a lot of options when it comes to displaying merchandise. One of the most promising ways to make the most of your sales is to invest in the retail store fixtures that can be displayed in front of the customers at the right locations inside the store. When you use your retail store fixtures the right way, you’ll notice that they actually do all of the work for you.
Here are a few ways that you can design your retail store fixtures to make more sales and help you move inventory off the shelves.
Style and Design of the Retail Store Fixtures
The style and design of the fixtures you choose will make a difference in how people react to what you’re trying to sell. For example, if you’re trying to sell t-shirts but have an enclosed fixture, then you might find that people are less likely to buy them because they don’t have easy access to hold the shirt up to their body to see if it fits. In the case of a t-shirt and various other types of merchandise, you can get retail store fixtures that are specifically designed for your needs.
Placement of the Retail Store Fixtures
Where you place your fixtures can also make a big impact on how well the merchandise sells. You want to be sure that you have the items visibly shown with the proper lighting and that no one has to go searching for them. If you only sell items that you are displaying to people who had to walk by your fixture on their way to the customer service or the bathroom, then you need to rethink your placement.
Placement of the Items on the Retail Store Fixtures
You’ll want to consider where you place the actual merchandise on the store fixtures as well. Remember to make sure the items you want to move off the shelves the most should be eye-level with the consumer and easy to grab. This way the customer has a chance to really engage with the item, which raises the chances for them to make the purchase. Have sales signs and other promotions displayed, but don’t let the signs you put up overwhelm the products.
A little bit of information is good, but when you make it too busy on the shelves, it will be overwhelming for the shopper to know what direction to take next. Especially when you’re selling items that are considered impulse buys, you want them to seem exclusive without overdoing it. Remember the goal is to attract the customer, not distract them.
Take the time to reevaluate your fixtures and the sales from the merchandise that rest on them, and then brainstorm the best ideas to get those products moving. You’ll be surprised how a few changes to your retail store fixtures can make a big difference.
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